Sleeping newborn resting safely against a parent's shoulder

Newborn care · education · consulting

The first weeks, held with expertise.

Calm, confident, professional support for expecting and new parents — in your home or wherever you are.

Book a complimentary discovery call Explore services
Founded by Phillippa Williams Baby Nurse · Newborn Care Specialist · Newborn Consultant · Certified Sleep Trainer 20+ years caring for newborns and guiding families

Our mission

Our mission is to empower parents with the education, confidence, and professional support needed to care for their newborns while creating healthier, happier beginnings for every family we serve.

A calmer beginning

Those first weeks shouldn't feel like guesswork.

Bringing your baby home is joyful — and overwhelming. Sleep deprivation, feeding questions and conflicting advice can make even simple decisions feel heavy.

You don't need more opinions. You need a clear plan from someone who has guided families through exactly this. That's what The Newborn-Blueprint is for.

Ways to work together

Support shaped around your family.

Every family is different. Every engagement begins by understanding yours — then building the right level of support.

01

In-home newborn care

Hands-on, professional care in your home during the newborn stage. Feeding support, sleep shaping, soothing techniques and guidance woven into your family's daily rhythm.

02

Virtual consultations

Expert guidance wherever you are. Live video sessions on sleep, feeding, routines and preparing for baby — with a written plan after every call.

03

Private newborn education

Prepare before baby arrives. Private sessions cover what to expect, nursery and feeding setup, the first 48 hours, and building confidence before day one.

04

Overnight support

Rest while a specialist cares for your newborn through the night. Wake restored, with clear notes on feeds, sleep and everything that happened while you slept.

Consultation packages

Choose the support that fits this season.

From a focused coaching session to twelve weeks of private concierge guidance, each package brings expert newborn care into your family's real life.

Focused guidance$495

The Newborn Blueprint Signature Consultation

A 90-minute in-home or virtual consultation for expectant parents or families with a newborn up to 12 weeks.

Includes

  • Personalized newborn care assessment
  • Feeding guidance
  • Sleep routine recommendations
  • Nursery and safety review
  • Soothing techniques
  • Newborn care demonstration
  • Digital Newborn Blueprint Guide
  • One follow-up call within 7 days
Book now — $495

Secure payment via PayPal. We’ll arrange your session after checkout.

First days at home$1,295

Bringing Baby Home Package

A three-hour in-home consultation created for first-time parents preparing for life after the hospital.

Includes

  • Hospital-to-home transition plan
  • Feeding and burping techniques
  • Swaddling instruction
  • Bathing demonstration
  • Umbilical cord and circumcision care
  • Diapering and skin care
  • Safe sleep education
  • Parent confidence coaching
  • Two weeks of text support
Book now — $1,295

Secure payment via PayPal. We’ll arrange your session after checkout.

White-glove support$2,995

Luxury Newborn Concierge Package

A private, high-touch care experience with three in-home visits and 30 days of ongoing guidance.

Includes

  • Three in-home visits
  • Customized newborn care plan
  • Sleep routine development
  • Feeding support
  • Nursery organization
  • Parent education
  • Baby equipment review
  • Unlimited email support for 30 days
  • Weekly virtual check-ins
  • Personalized newborn schedule
  • Digital toolkit and planners
Book now — $2,995

Secure payment via PayPal. We’ll arrange your session after checkout.

Premium concierge$5,000

VIP Newborn Blueprint Experience

Ongoing, premium support throughout the first 12 weeks, with priority access and plans tailored to your family.

Includes

  • Weekly in-home consultations
  • Unlimited virtual support during business hours
  • Customized feeding and sleep plans
  • Development milestone guidance
  • Nursery optimization
  • Travel preparation
  • Family routine planning
  • Grandparent and caregiver education
  • Priority scheduling
  • Personalized resource library
Book now — $5,000

Secure payment via PayPal. We’ll arrange your session after checkout.

Twins & multiplesFrom $3,500

Twins & Multiples Blueprint

Specialized planning and four weeks of support for families welcoming twins or multiples.

Includes

  • Twin feeding strategies
  • Sleep synchronization guidance
  • Daily routine development
  • Nursery setup recommendations
  • Parent coaching
  • Caregiver training
  • Customized schedules
  • Four weeks of ongoing support
Book now — from $3,500

Secure payment via PayPal. We’ll arrange your session after checkout.

Available worldwide$295 / session

Virtual Newborn Coaching

A 60-minute video consultation for families anywhere, followed by a practical plan and continued email guidance.

Includes

  • Personalized action plan
  • Email summary
  • Resource recommendations
  • Seven days of follow-up email support
Book now — $295/session

Secure payment via PayPal. We’ll arrange your session after checkout.

Certified sleep training · virtual or in-home

The Sleep Blueprint Package

Personalized, practical sleep support from a Certified Sleep Trainer, with a plan shaped around your baby, your home and your family's routine.

Virtual$195

Virtual Sleep Blueprint

Focused sleep guidance from the comfort of home, followed by a clear plan and a full week of support.

Includes

  • 60-minute video sleep consultation
  • Personalized sleep plan for your baby
  • Seven days of email follow-up support
Book now — $195

Secure payment via PayPal. We’ll arrange your session after checkout.

In-home$780 / day

In-Home Sleep Blueprint

A full 12-hour day of hands-on sleep support in your home, priced at the standard $65 hourly rate.

Includes

  • Full 12-hour day of in-home sleep support
  • Sleep environment and nursery review
  • Personalized sleep plan
  • Seven days of follow-up support
Book now — $780

Secure payment via PayPal. We’ll arrange your session after checkout.

Add-on services

Targeted support can be added to a package or arranged as a focused service.

Personalized newborn schedule$99
Sleep assessment$199
Nursery safety review$249
Hospital bag consultation$149
Caregiver / nanny training$399
Grandparent refresher session$299
Baby registry review$199
Travel with baby consultation$299

A clear path forward

From first call to confident parenting.

Discovery call

A complimentary conversation about your family, timeline and what you need.

Your tailored plan

A clear proposal outlining the support, schedule and investment.

Expert support begins

In your home or online, guided by more than two decades of newborn expertise.

Confidence that lasts

Skills, routines and calm you keep long after our time together.

A newborn's feet gently held in a parent's hands

Meet the founder

Two decades of newborn expertise, devoted to your family.

Phillippa Williams is a highly experienced Baby Nurse and Newborn Care Specialist with over two decades of hands-on experience supporting families during one of the most important transitions of their lives.

Her career includes caring for newborns in private homes and working with high-profile families who value professionalism, discretion, and exceptional service. Throughout her career, Phillippa has developed a reputation for creating calm, confidence, and structure while helping parents establish healthy routines from the very beginning.

The Newborn-Blueprint reflects her passion for making expert newborn education more accessible while maintaining the personalized care and luxury service that families deserve.

Deep expertise, a calm presence and a plan built around your baby.

Complimentary parent guide

Bringing Baby Home: Your First 48 Hours Checklist

  • Preparing for your first night at home
  • Feeding and diaper essentials
  • Safe sleep and soothing reminders
  • When to call your baby's care provider

Free checklist

Bring baby home with a calmer plan.

Enter your details to receive Phillippa's practical first-48-hours checklist — a clear, reassuring guide for the transition from hospital to home.

By requesting the checklist, you agree to receive newborn-care guidance by email. You can unsubscribe at any time.

Your checklist is readyDownload Bringing Baby Home: Your First 48 Hours Checklist (PDF)

Another free guide

Philly's First Month Must-Haves 🍼

The 6-page check-off list I give every family — sleep, feeding, diapering, health & soothing, plus what to skip. No brands, no noise — just what truly matters in month one.

Download the free guide (PDF)

Philly's complete newborn checklist

Everything baby needs, in one calm list.

When a mama comes here, she shouldn't have to stress or guess. This is the full list — every category, every essential — each one hand-picked by me and ready to order from my Shop.

Restful nights

Sleep

  • Stokke Sleepi Bed or Oeuf Classic Crib
  • Newton Baby Crib Mattress
  • Newton Baby waterproof mattress pad
  • Kyte Baby bamboo crib sheets
  • HALO SleepSack Swaddle
  • aden + anais muslin swaddles
  • Miracle Blanket
  • Nanit Pro baby monitor
Full tummies

Feeding

  • Dr. Brown's newborn bottle set
  • Comotomo newborn starter set
  • Baby Brezza Bottle Washer Pro
  • Spectra S1 Plus breast pump
  • Haakaa manual breast pump
  • Medela breast milk storage bags
  • My Brest Friend nursing pillow
  • aden + anais burpy bibs
Clean & dry

Diapering

  • Pampers Swaddlers diapers
  • Coterie newborn diaper kit
  • WaterWipes
  • Prince Lionheart wipe warmer
  • Ubbi Steel diaper pail
  • Diaper Genie Complete pail
  • Pail refills & bags
  • Desitin, Boudreaux's & Triple Paste creams
Gentle care

Bath & Skincare

  • Skip Hop Moby Smart Sling tub
  • FridaBaby 3-in-1 thermometer
  • FridaBaby NailFrida
  • Coconut Blueprint wash & lotion (my own line — coming soon)
Calm days

Soothing & Play

  • Solly Baby wrap
  • BabyBjörn Bouncer Bliss
  • Abiie Beyond high chair
  • Stokke Tripp Trapp high chair
  • Saranoni Bamboni blanket
Out & about

On the Go

  • Bugaboo Fox 5 stroller
  • Orbit Baby G5 stroller
  • Nuna MIXX Next + PIPA Aire RX travel system
  • Doona car seat & stroller
  • BabyBjörn Travel Crib
She matters too

For Mama

  • Nursing pads & nipple cream
  • A water bottle for night feeds
  • Snacks within arm's reach
  • A robe that makes her feel human at 3am

Shop the full checklist 🤍

Every item is in my Shop — organized by collection, ready to order.

Digital guide

A confident start, week by week.

THE NEWBORN BLUEPRINT™: Your Week-by-Week Guide to Confident Parenting, Birth to 12 Weeks

By Phillippa Williams

A practical guide for the earliest weeks of parenthood, created from more than 20 years of newborn-care experience. Learn how to understand your baby's needs, build healthy routines and approach each new stage with greater clarity and confidence.

$39 Digital ebook · PDF
Buy the ebook — $39

After checkout, your PDF is emailed to you personally — usually the same day.

Digital guides

Little guides, big help.

Practical, printable help for the moments that keep you up at night — made for tired parents, by your baby nurse.

01

Bonus Newborn Toolkit™

Seventeen printable trackers and checklists — feeding logs, sleep logs, diaper counts, milestones and more — so nothing about your newborn's first weeks lives only in your tired memory.

$19.99 · Printable toolkit, PDF

Buy the toolkit — $19.99

02

The 4-Month Sleep Blueprint™

Your gentle, step-by-step guide to understanding the 4-month sleep regression and building the foundation for longer nights — plus 8 printable toolkit pages for naps, wake windows and bedtime.

$29 · Digital guide + printables, PDF

Buy the sleep blueprint — $29

03

The 0–12 Week Daily Planner™

Your complete daily newborn routine and care journal — 84 daily planning pages plus 13 weekly guidance pages covering feeding, diapers, sleep, milestones, pumping and your own wellness, from birth through week twelve.

$39 · 101-page printable planner, PDF

Buy the daily planner — $39

04

The Baby Sleep Tracker™

Birth to 12 weeks of sleep, beautifully tracked — 84 daily sleep logs, weekly progress pages, wake-window guidance, milestone photo pages, a pediatrician visit log and emergency contacts, all in one calm journal.

$29 · 108-page printable tracker, PDF

Buy the sleep tracker — $29

05

The 0–12 Week Daily Planner™ — Paperback

The same 101-page daily planner, now in paperback on Amazon — your complete daily newborn routine and care journal, from birth through week twelve.

$24.99 · Paperback on Amazon

Buy on Amazon — $24.99

06

The Baby Sleep Tracker™ — Paperback

The same 108-page sleep tracker, now in paperback on Amazon — birth to 12 weeks of sleep, beautifully tracked in one calm journal.

$24.99 · Paperback on Amazon

Buy on Amazon — $24.99

After checkout, your PDF is emailed to you personally — usually the same day.

Coming soon

Philly's wishlist.

A little collection with a lot of love — currently in the making. Join the waitlist below and you'll be the first to know the moment each one arrives.

01

Coconut Blueprint™ Gentle Baby Lotion

My mother's ritual, perfected for your baby. A gentle lotion with coconut oil & coconut milk extract — inspired by the coconut ritual I grew up with. Currently in development.

02

Coconut Blueprint™ Gentle Baby Wash

The matching gentle wash with coconut milk extract — the same coconut ritual, for bath time. Currently in development.

03

The Newborn Blueprint Onesies

Five signature sayings — Fueled by 2am feedings, My baby nurse says I'm perfect, Nap royalty, Currently accepting cuddles, Loved before I arrived — printed on soft, premium onesies. Arriving soon on Etsy.

The waitlist

Be first in line.

Leave your name and email and I'll personally let you know when each wishlist item launches — before anyone else.

By joining the waitlist, you agree to receive launch updates by email. You can unsubscribe at any time.

Common questions

What families ask first.

Do you only work with first-time parents?

Not at all. Many families are experienced parents who want this time to feel calmer — especially with multiples, a new dynamic or a busier household.

When should we reach out?

As early as you'd like. Expecting parents often begin during pregnancy to plan their support; we also support families with newborns already home.

Do you offer virtual support?

Yes. Virtual consultations are available wherever you are.

What does it cost?

Consultation packages begin at $195 for the Virtual Sleep Blueprint and range to $5,000 for the VIP experience. A full 12-hour day of in-home sleep support is $780, add-on services range from $99 to $399, and twins and multiples support begins at $3,500.

Work with Philly 1:1

Your newborn questions, answered by an expert — this week.

A private 60-minute video session: sleep, feeding, and routine guidance tailored to your baby, plus a practical written plan and follow-up email guidance.

Book your session — $295 Or start with a free 15-min discovery call

Client Session: 60 minutes over Zoom, $295 collected securely through PayPal when you book. Discovery Call: 15 minutes, no charge.

Prefer to write first? phillythebabynurse@gmail.com — I read every message myself.

Or call/text my business line: (310) 987-4724